LG 50AU731C 50 inch 4K UHD Smart LED TV s Tizen, HDR10+, Crystal Processor 4K

Transform your living room into a home cinema with the LG 50AU731C, a 50-inch 4K UHD Smart LED TV that delivers stunning picture quality and seamless smart features. Perfect for movie nights, gaming sessions, and streaming your favorite shows, this TV combines LG's Crystal Processor 4K and PurColor technology to bring every scene to life with vibrant, true-to-life colors and sharp detail.

Key specifications

• Display: 50-inch LED panel with 3840 x 2160 (4K UHD) resolution
• HDR Support: HDR10, HLG, and HDR10+ for enhanced contrast and brightness
• Smart Platform: Tizen™ with built-in Bixby voice assistant
• Processor: Crystal Processor 4K for optimized picture and sound
• Audio: 20W RMS 2-channel speakers for clear, immersive sound
• Connectivity: 3 HDMI ports, 1 USB port, Wi-Fi 5, Bluetooth 4.2, Ethernet LAN
• Gaming: Auto Low Latency Mode (ALLM) for smooth, responsive gameplay
• Wall Mount: VESA 200 x 200 mm compatible

Why choose it

The LG 50AU731C offers a premium viewing experience with its 4K UHD resolution and advanced HDR formats, ensuring every detail is crisp and colors are rich. The Crystal Processor 4K intelligently upscales lower-resolution content to near-4K quality, while Tizen provides a user-friendly interface with access to popular streaming apps. With ALLM, gamers can enjoy low input lag for a competitive edge, and the sleek design complements any modern interior.

Ideal use cases

• Home theater: Enjoy cinematic 4K HDR content with immersive audio.
• Gaming: Connect your console via HDMI and benefit from ALLM for responsive play.
• Streaming: Access Netflix, YouTube, and more directly through Tizen.
• Everyday viewing: Watch cable, satellite, or digital broadcasts with DVB-T2 tuner.

Good to know

The TV supports VESA wall mounting (200 x 200 mm) for a clean, space-saving setup. It includes built-in Wi-Fi and Bluetooth for wireless connectivity, and the Bixby voice assistant allows hands-free control. With a 60Hz refresh rate and PurColor technology, it delivers smooth motion and accurate colors for all types of content.